Fifteen years ago, someone asked Bennett Boehning & Clary if we were “a real law firm.”
“You don’t have a website,” the man said. “Are you real?”
Our answer? Yes.
We’re “real,” we said, and we’ve been “real” since 1948.
Throughout our 67-year history, we have embraced creativity and efficiency. We have helped our clients overcome life’s challenges and have always been professional, personable, and innovative. We, most definitely, are real. And as a team, we are proud to share with you our new brand.
Our tagline “Here for life” puts into words a previously unspoken value.
Attorney Stuart Boehning—the son of retired partner Richard A. Boehning—explains, “I think the tagline is one of those unwritten things that has always been there. We’ve always represented families and family businesses, through thick and thin.” Stuart says his father and firm founder William K. Bennett definitely would have believed the tagline applied to the practice they started so many decades ago.
Attorney Roger Bennett—William’s son—agrees. “The tagline helps us identify something that has been true for a long time. There has been a lot of change over the years, but the idea that BB&C is ‘here for life’ has always been consistent.”
It’s true; a lot of things have changed.
William passed in 1998, and both Richard and partner Brent E Clary have since retired. In recent years, we’ve welcomed new hires and have moved from the Lafayette Loan & Trust Building to the Columbia Center. Even the way we practice is different; today, each of us has a specialty, a concentration. But most of all, the way we communicate with our clients has changed. We email. We text. We Skype. We and our clients securely upload and download files from each other. Our clients can sign documents digitally. This is the age of technology, after all, and we have to adapt, evolve. As Stuart says, “We have to move forward.”
Roger echoes that thought. “We’re not the law firm that we used to be,” he says. “Our vibe is quite different.”
So when we considered our new brand, we thought about what we wanted to convey: Trustworthiness. Accessibility. Creativity. Compassion. Professionalism.
In that respect, our old look fell flat. It was bland. It was dated. It didn’t fully convey “excellence in work product” or “excellence in communication.” And while a landmark legal advertising case gave attorneys the opportunity to explore legal marketing and advertising, our messages weren’t unified. “Bennett Boehning & Clary” told people who we were, but that name and our “BB&C” branding didn’t tell people what we stood for.
“It needed to be freshened up,” Roger says, “Especially since we (lawyers) have many more competitors than we did when I joined the firm.”
Our new look and brand is modern. Friendly. Innovative. We’re moving forward. As Stuart says, “We’re not looking in the rearview mirror.”
Visually, we showcase the community in which we live, practice, and volunteer. Client testimonials highlight our commitment to 24/7 availability, and our content is focused on you—on what you need, on what you’re looking for. Each of our major practice areas has its own page, for example, and lists the attorneys who concentrate in that area. We want you to know that we provide personalized, responsive, expert counsel.
Above all, we want you to know that—no matter what stage of life you’re in—we are here to help you. Whether it’s adopting a child, starting a nonprofit organization, creating a living trust, transferring a family business, or setting up an estate plan—we’re here to serve you.
We’re here for life.